THE HYDRATION SERUM
Hydra Balance
Intensive moisture support for skin that looks fuller, more supple and feels comfortable again.

PERSONAL CARE, REIMAGINED
Know your skin first. Your serum is then freshly formulated, in amounts and proportions worked out just for you.
START HERE / KNOW YOUR SKIN
Ten short questions on your skin type, needs, recent concerns and circumstances such as pregnancy. From your answers we calculate the amounts and proportions of your formula, then prepare it fresh, just for you.
Two minutes on your skin, your routine and your life right now.
Your answers set the actives, their proportions and the strength of your formula.
Prepared in a small batch after you order — never stockpiled, never sitting on a shelf.
01 / THE COLLECTION
Considered formulas for different skin needs. Choose a starting point; make the ritual yours.
THE HYDRATION SERUM
Intensive moisture support for skin that looks fuller, more supple and feels comfortable again.
THE RADIANCE SERUM
Targets the look of dark spots and uneven tone, supporting a brighter, more even complexion.
THE RENEWAL SERUM
A longevity-focused night serum supporting skin renewal and targeting the look of fine lines, texture and firmness.
THE CALMING SERUM
Care for skin prone to blemishes, redness and uneven tone, while supporting its natural balance.
THE CLARIFYING SERUM
A purifying serum for visible pores, excess oil and rough, uneven texture.
THE BARRIER CREAM
A barrier cream developed to support a weakened skin barrier, help reduce moisture loss and restore a comfortable feel.
THE SCALP SERUM
Moisturizes and balances a scalp that feels dry, tight or sensitive.
Every formula is freshly formulated in small batches and begins with the needs of your skin — from face serums to barrier and scalp care.
AN EXAMPLE RESULT / BEFORE → AFTER
One skin, one ritual — photographed before starting and after one week of staying with a freshly formulated personaLab serum. Drag the handle to compare the two moments.
An example shared by our community. Every skin responds in its own way and on its own timeline — your formula is always calculated for yours.
Start with your skin
BeforeAfterResult shown after 1 week of use

THE ATELIER / IN-PHARMACY
Come and see us at the pharmacy. In our analysis chambers we study your skin in depth — then we formulate a skincare product completely for you. Not a match from the shelf: a formula that begins and ends with your skin.
Book a moment with us — no preparation needed, just come as you are.
We analyze your skin in depth: hydration, tone, texture, sensitivity and more.
A skincare product formulated completely for you, freshly prepared after your analysis.
02 / THE PERSONA PHILOSOPHY
We believe skincare should begin with understanding, not assumptions. Grounded in pharmacist expertise, our small-batch approach considers the skin you live in — and the life you live it in.

03 / THE RITUAL
Good care is a conversation, never a one-size-fits-all answer. Start with a formula that speaks to your skin and choose how you want to receive it.
Find your serumExplore the collection through your own priorities, from hydration and calm to luminosity and renewal.
Select a one-time serum or a recurring ritual. You can explore both options for each formula.
Our vision pairs pharmacist knowledge with fresh, small-batch preparation.
